Dale is an experienced creative running a small business. Over his career he has developed a wide range of skills from high-level strategic and conceptual thinking, brand Identity, design, illustration, and animation including Java animation for website.
He works project by project, at a flat rate. With no lock-in contracts or retainers. He is available for smaller individual tasks or larger campaigns and brand identity projects. As a single set of hands he provides a seamless integration of strategy, brand, and execution.
As an ex-agency employee and a business owner, Dale takes a highly professional approach to his work. Deadlines, estimates, and budgets are as important as the finished product. His background also allows him to quickly interpret client briefs and add a relevant marketing or promotional twist to the work if required.
His ability to manage multiple facets of a project internally speeds up the process, reducing the time needed for coordination between various specialists.
The person you talk to is the person doing the work at every stage. Giant is a single creative resource ensures a consistent brand vision from initial concept to final execution. Dale' has a breadth of experience on big brands and expertise in many disciplines. An invaluable creative asset to anyone seeking to build or enhance their brand.
Ikea / Bankwest / Rac / ChickenTreat / Quit / RoadSafety / WesternPower / Ikea / RedRooster / SportsBet / Hbf / DeptHealth / NgalaIkea / Bankwest / Rac / ChickenTreat / Quit / RoadSafety / WesternPower / Ikea / RedRooster / SportsBet / Hbf / DeptHealth / Ngala /
Working on many retail and non-retail brands. Campaigns starring Glen Robbins as Uncle Arthur for Western Power, launching BankWest in 1995 and then again in the eastern states with Shaun Micallef as Harry. Launching the Happy, Yellow campaign for The RAC and the Homestyle animated Chicken Treat Chicken Campaigns.
Dale has decades of experience in Perth advertising. Beginning his career at JMA Ogilvy & Mather working with Mike Edmonds and moving to 303 where he established himself as one of Perth's top award-winning Senior Art Directors. Leaving to join The Brand Agency where he rose to Creative Director. Ultimately going out on his own to establish Giant.
Caxton
Award
ump the queue J
Golden Key
Awards
Television - Silver
Ring-a-Rosie
PADC
Fellowship
Award
PADC
HBF Travel
Insurance
Art Direction - Gold
ATV Trophy
Ice Tennis TAB
ATV Trophy
Leisure & Entertainment
Soccer TAB
ATV Trophy
Use of Humour
Ice Tennis TAB
ATV Trophy
Entertainment, Hobbies & Sport
Ice Tennis TAB
PADC
Best Colour Press
IKEA
PADC
Best Press
Campaign
IKEA
PADC
Press Campaign
HBF Travel Drama
PADC
Television Campaign
HBF Travel Drama
PADC
TV Cinema
TAB Sportsbet
Tennis
PADC
TV Cinema
TAB Sportsbet Soccer
Golden Key
Awards
Television
Quit
ADNews
Commercial
of the Year
Ice Tennis TAB
Award
Television & Cinema
Soccer TAB
PADC
Best Press
Riding in Utes
The Office of Road Safety
PADC
Best Press
Sunday Times Centenary
PADC
Office of
Road Safety
Television
D&AD Pencil
TV& Cinema
TAB Sportsbet Soccer
PADC
TV/Cinema
Jug Ears
IKEA
PADC
TV/Cinema
Wavy Daks
IKEA
Campaign Brief
TV/Cinema - Gold
Ngala
Shaken Baby
Adnews
Trophy
Shaken Baby
Lion
RAC
Ashes
Sponsorship
PADC
Cat Haven / Shed
Illustration
PADC
Ambient
BankWest
ATM Jokes
82 King Street,
Perth 6000
Western Australia
Also using the latest digital platforms like Editor X, Shopify, Midjourney, Mail Chimp & Hub Spot templates including generative AI to improve his workflow. Despite the latest fantastic array of tools, brands still benefit from dedicated, high-level, human creative thinking, and bespoke branding tailored to their specific objectives.
A career in agencies honed his traditional skills in Strategy, Concept, Brand Identity, Design & Art Direction. Working for himself has allowed him to broaden his skill set with Illustration, Motion Graphics, 3D animation, and the latest cutting-edge techniques like Java Animation and 3D elements for websites.